Shamini Patel doesn't just design beautiful silver jewellery, she gives her clients personal experiences. We wanted to craft a brand experience that didn't feel like your typical commercial jewellery store. We helped Shamini with a full brand & website refresh that embodied her personal style - bold, classic and feminine. With a focus on showcasing her latest collections and a need to satisfy the most seasoned online shopper, we built a commercially driven and easy to navigate site where ultimately the products could do the talking. The site is packed with white space, modern serif type and colour blocking. The outcome is bold and luxurious, with a dash of the unexpected.